Your PPC specialist
for measurable results
I manage Google Ads, Sklik and comparison shopping campaigns for e-commerce and service businesses across the Czech Republic. I judge campaigns by the revenue they bring back, not by clicks.
Full-service PPC management
From measurement setup through campaign launch to ongoing management. One person for all of it, and you talk to him directly.
Google Ads
End-to-end campaign management across Search, Display Network and YouTube. From account structure through keywords to bidding strategy.
Almost always. The real question is how much of the budget goes to Search and how much to Performance Max.
Sklik
Campaigns on Seznam.cz reach an audience you can't get through Google. Includes Zboží.cz integration.
If you sell in the Czech Republic. Seznam tends to be cheaper and Google will not replace it.
Comparison Shopping
Heureka.cz and Zboží.cz: XML feed tuning, category-level bidding, and making sure the channel still pays off after margin.
If you run an e-shop and care how much of each order is actually left over.
Ads in ChatGPT
A new ad format inside ChatGPT. I can set it up, measure it and tell you whether it is worth your money.
Still an experiment, not a sure thing. I ran a campaign myself and wrote up what it involves.
Web Analytics
Accurate measurement is the foundation. I implement Google Analytics 4, conversion tracking and clear dashboards for data-driven decisions.
Before you spend the first crown. Without measurement, campaign performance is guesswork.
Marketing Strategy
Before the first crown goes into ads, we agree on goals, who you sell to, and which channels are worth it. Sometimes the answer is that PPC isn't the right move yet.
When you are deciding where to put the money at all, and advertising is only one option.
PPC Audit
An independent audit of your PPC accounts. I uncover inefficiencies, wasted spend and scaling opportunities.
When campaigns are already running and you are not sure they are running well.
JIŘÍ NAVRÁTIL
Senior PPC Specialist
If PPC won't help you,I'll tell you.
I'm Jiří Navrátil. I've worked in online marketing since 2014 and in PPC since 2017. I started out at an agency; today I work for myself, from Brno.
I don't hide behind complex reports and marketing jargon. Before I set up your first campaign, I want to know what one customer is worth to you. Without that number, no campaign can be run sensibly.
Besides direct clients, I also work for agencies that bring me in as an external specialist. That means I see dozens of accounts across industries every year, and I can quickly tell what works from what's just a passing trend.
Recent clients
A selection of clients whose campaigns I manage. From e-commerce to services, from local businesses to established brands.
Tell mewhat you're dealing with.
A few sentences are enough: what you sell, your budget, and what isn't working in your campaigns. The first consultation is free and comes with no commitment.